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learn 7 mental strategies to convince different people

learn 7 mental strategies to convince different people

How can we convince different people? If you know 7 mental strategies, you can easily make the others agree with yourself. In this article, we will become familiar with 7 mental strategies.


What does mental strategy mean?

For understanding the concept of mental strategy, you must know that everyone has his or her own mental frameworks. These mental frameworks develop from childhood. Human behavior is based on these mental frameworks. For example, the way to respect, participating in the various activities or the way in which one reaches internal satisfaction, all forms on the basis of mental frameworks.

Now, for having better understanding of the mental framework functions, we must think about the answers to these questions. How can speak to the people by their own language? How can we have the best communication with people? If you speak in a crowd, you will be surprised at the many differences you see in the people’s reactions. Why are people’s reactions so different in the same massage? Why does a person see a semi-full glass and the other sees the empty one?

The difference we see in the reactions of individuals is the result of their mental strategy. That is, the brains and minds of individuals, according to their mental frameworks, choose how to react in an event. This is the individual mental strategy that makes some people risky, conservative, selfish or devoted person and causes them expect to be approved by the others.  So, by knowing this strategy, we can convince them more easily.

A famous writer said: ’’If you know the way, you can say everything; otherwise nothing! Knowing that way is very sensitive.’’

But what is this way? And how can each word be expressed by its way? Understanding the others mental strategy helps us enter into dialogue with everyone in their own way.

Mental strategy, a way for creating effective communication

Mental strategy, a way for creating effective communication

The key to effective communication and successful negotiation is to understand the mental strategy. Mental strategy, which tells how the person analyzes information in his mind. Mental strategy is a powerful internal pattern. These patterns form inner imagination and guide the individual behavior.

The mental strategies are the programs that exist in our minds. These programs make us to pay attention to some of the content and do not pay attention to others. Since our minds cannot pay attention to numerous issues at the same time, it starts to choose. As a result, it makes some of the content fade away or remembers them in general.

Our brain’s function in analyzing information is very similar to a computer. A brain like a computer receives a lot of information and analyzes in order to makes them meaningful. Information analysis in computers is done by software. This process is performed in our minds by mental strategy.

Our sensory behaviors and experiences are effected by our mental strategy. Based on these frameworks, we find some things interesting and some things stupid. Only through understanding these patterns we can transform our message effectively to the individual’s mind. However, the conditions of the people are constantly changing, but the mental structure of individuals is constant in understanding affairs and managing thoughts.

Knowing the different persons’ mental strategies

The mental strategy can be divided into seven categories. These seven categories include: towards and away from, internal frame of reference and external frame of reference, self and others, sameness and difference, being persuaded, options and procedures, and how people work. Each of these mental strategies is explained in more details below. To learn about these 7 mental strategies, follow Farshid Pakzat website.

۱- Towards and away from

1- Towards and away from

The first strategy is about towards and away people. All the people like the happiness and don’t like hardness and sufferings. Some people are toward something and the other are away from the other things. The people’s reaction is not the same in front of the single stimulus.

Toward and away moods are not absolute as other frameworks, but they are usually the dominant one in everyone. For example, toward people are angry, curious, and risky and naturally attracted to exciting affairs. The people who are away may be cautious and considerate. These people stay away from unpleasant and harmful things and do not get excited.

You can ask questions to see people are in which category. For example, you can ask them how do they want to have relationships, homes, jobs or cars? See if they name what they want or name what they do not want. Typically, toward people name what they want and the away people name what they don’t want.

۲- Internal frame of reference and external frame of reference

2- Internal frame of reference and external frame of reference

Ask someone how he knows his working was well? Some say that they are outside of their existence. For example, “the boss touch their shoulders and admire them or win a big prize.” This is called external criterion so the person is external frame of reference.

Some other criterion comes from inside. They themselves know that their work was good. These people will not be convinced by any external criteria if they do something and make great awards but they are not happy with it. We call this criterion an internal criterion. Real leaders have internal reference frameworks. The leader who wants the other’s comment firstly is not able to lead.

It is important to note that mental strategies are improved through the times. If you have done something for 15 years, you will have a strong reference framework in that area. If you are new to the job, you do not have a strict criterion on what is right or wrong in that field.

Human is flexible and can change. Even right-handed people can use left hand. The same is true of mental strategy. A true leader should also be able to receive information from abroad and use it effectively. Otherwise, the work of leadership will lead to self-esteem.

۳- Self and others

3- Self and others

Some people, in relation to others, are primarily concerned about the benefits of that relationship. In this case, most people are in the average conditions. If someone is in self mood, it leads to selfishness. On the contrary, being in the other mood can cause a person to be sacrificed.

In some jobs like working in the airplane, people shouldn’t be in self mode. Because in these occupations, attention should be paid to the clients. But for an accounting business, someone needs to be in self mode and never influenced by the others.

Individuals constantly reveal their mental strategies. Pay attention to their behavior to understand them. Take care of their words, examples, movements and behaviors.

To see if there is self and the others mood, see how much you are paying attention to the other people. Remember, everyone may be in self mode, and sometimes it is necessary. But the general state of the person and having the desired results are important.

۴- Sameness and difference

4- Sameness and difference

This framework is about understanding and learning information. The sameness people pay attention to the similarities in the world. Another group of people pay attention to the differences in the world.

For identifying sameness people and difference people, ask them about the relationship between two objects or a certain concept, and see they pay attention to similarities or differences at first.

۵- Being persuaded

5- Being persuaded

Persuading strategy consists of two parts. To discover the method of persuading a person, we must first identify the correct way. To do this, we can ask him: How do you find someone have competence to do a specific job? The answers may be one of these or a combination of these:

  1. By seeing his work
  2. Through the written or oral comments of others
  3. Through the cooperation with him

The second step to discover the method of persuading a person is to ask him to find out how competent a person should be, how much should he be approved to convince you? The answer to this question is 4 types:

  1. Instantly (One-time viewing good work)
  2. Sometimes (2 times or more)
  3. During a certain period (several weeks or several months)
  4. Continuously (that is, he should always do his job well)


۶- Options and procedures

6- Options and procedures

Some people start to work by force rather than personal desires. Those who are forced to do things are doing what they should do. They do not seek to gain the various experiences, but they by saying whatever may come well.

The other is looking for opportunities, looking for their interests and testing new ways, new paths and new experiences. These people are more interested in unknown ways and like the changes and opportunities.

۷- How people work

7- How people work

This framework addresses the people’s strategy in working. Some people must work independently. These people don’t want to work closely with others. Working will become difficult for them if there are a lot of control over them. These people should work alone.

Another group of people work as part of a good group. These people have a collaborative strategy. They want to share responsibility with others. At the same time, there is a third category that, while willing to work with others, would prefer to take whole the responsibility alone.

In the end, remember the important point that knowing the mental strategy is important and useful. But to understand a different mental strategy, you have to have enough sensitivity, awareness and power.

Farshid Pakzat research group