Breaking the secret of Walt Disney's creativity

Breaking the secret of Walt Disney’s creativity

One of the important approaches in NLP is to examine the behavior and performance of successful individuals, analyze the reasons for their success and discover their behavioral model. In the same way, NLP researchers have examined their behavioral model to investigate the source and secret of creativity of humans. One of the people being examined is Mr. Walt Disney. Mr. Robert Dilts, NLP researcher, has done this survey. The result is an attractive and useful pattern for creativity and solving problems by creativity. Farshid Pakzat’s Research Group will present you the secret of Walt Disney’s creativity to you dear friends.

Who is Walt Disney?

Who is WaltDisney?

Walt Disney is the creator of popular animations, including Cinderella, Sleeping Beauty, Snow White, Mickey Mouse, and more. He was candidate for winning Oscars 59 times and won 22 Oscars. Among his honors, he earned 4 Oscars in one year. Walt Disney is a record-winning candidate and the Oscars Award in the world. All of these show the high creativity of this businessman, caricaturist and an American entrepreneur.

How could Walt Disney achieve these success? What is his creativity secret? Did Walt Disney use a particular model to achieve creativity and solve various problems? The secret of Walt Disney’s creativity has been discovered by investigations conducted by Robert Dilts.

What is the secret of Walt Disney’s creativity?

What is thesecret of Walt Disney's creativity?

Dilts says: “People became confused most of the time about Disney’s operation. The reason for that confusion is that Disney mostly changed his method.” Was this change related to Disney’s great creativity? After examining Disney’s behavior, he concluded that it consists of three different modes. In fact, doing these 3 modes is the secret of Walt Disney creativity. Dilts calls these three modes imagination, realism, and criticism.


Walt initially created a dream or fantasy of a whole movie. He was able to reach the characters feelings by imagining how the story was in the characters view. If the film was a cartoon, he would tell its animation designers to create the characters with these feelings.


In the next step, he was checking his plan in a realistic way. He balanced his money, time and resources, and collected all the necessary information to make sure that the film could be successfully created. Or, in other words, he was convinced that his dreams could happen in reality.


After Walt dreamed his film, he looked at that film from the audience’s point of view. He asked himself, is this movie interesting? Is it fun? Is it really worthy?

Walt’s colleagues knew all of these three modes, but never knew in which one of these modes he was. He probably put himself in all of these three situations and created a balance between them.

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How can we use of these 3 approaches for creativity?

How can weuse of these 3 approaches for creativity?

For putting yourself in each of these three situation, you can determine a special place or a special event to that situation. This is anchoring. I recommend you to read the article “how to control your feelings by NLP conditional technique“ for having more information about anchoring in NLP and its effects.

Why is the separation of these three modes of thinking and doing them effective in a separate space? When these three modes of thinking are separated in three separate spaces, each one can achieve the best result. For example, when you are dreaming, realistic thinking does not forbid you to continue to imagine. Or critical thinking with imagination never prevents you to examine the problems. So when you get to the conclusion in any of the imagination, realism and criticisms you can start. Be sure at the end of this process, you will have an amazing result. So you never ask if I should do this or not. But you say “I have to do it.”

Why is this technique really practical and effective?

Why is thistechnique really practical and effective?

In this technique you use all the preferred channels for creativity and problem solving. In imagining, the visual preferred channel is usually used. When you investigate the imagination realistically, the sensory preferred channels are used mostly. When a critical mode occurs, the audible preferred channel is used.

For a better understanding about preferred channels and their function, read this article: “What is the preferred channel and how can it be used effectively?” For a more in-depth understanding of this, the study of this article is also recommended: “What is modality and sub-modality, and how do they make our understanding about the universe?”

Finally, an external level outside of the other situations is needed to review the entire process and then sum up.

How is the intellectual process in each of the three modes of creativity?

Each of these modes seemed to have their own specific shape and thoughts. In order to investigating the process of thinking in each of the modes, we must first consider the result of each one. The mode of imagination creates the initial conceptual shape of an idea. In a realistic mode, this idea becomes a tangible form of execution. The critical mode that Disney’s colleagues call it spoiler, transforms its work into a valuable one by evaluating it.

According to the result of each mode, we can imagine an imaginative person as one who is searching in peace and concentrating on an image, making everything possible. A realistic individual can also be imagined as a person who is persistently continuing his way and by assuming that the results are available, chooses short-term actions. The critical person can also be imagined as a person who asks deep questions and thinks about what he needs to do if there is a problem.

Dilts believes that with these three modes, we can solve our problems by creativity, and this method is also a useful way for understanding and teaching creative processes.

“Allour dreams will come true if we have the courage to follow them.”

Walt Disney

FarshidPakzat Research Group

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